7 Principles Of The Conscious Entrepreneur


How do we balance our desire to live a conscious lifestyle with our need to pay the bills?  A conscious entrepreneur is someone who works toward this very goal. In this article, I’ll describe 7 principles that define the conscious entrepreneur and how we can all work toward a more conscious economic paradigm.

Moving Toward A New Age

The new age is based on the idea that we can do better – as individuals, and as a society.  As our species evolves, we can start to understand how we are all interconnected.  We start to see the economic value in sustainable ideals.  We start to see different ways of doing things that elevate the overall level of consciousness on the planet while also living in harmony with mother nature.

Many of us want to do more to make positive changes for society and the planet, but it can be a struggle to find a role that pays. For some of us, the need to pay our bills forces us into a soul-crushing job that requires us to put our conscious principles on the sidelines.

Freedom And The Conscious Entrepreneur

I believe that freedom in all of its forms is the only way to achieve real harmony on the planet.  In other words, I don’t think government policies are the answer to the planet’s biggest challenges.  The solutions have to emerge from the ground up based on the free volition of the individual through mutually beneficial exchange of goods and services.  That means change starts with the individual.  We can’t wait for “them” to fix things, we have to do the fixing ourselves.  In my case, it means starting with me.  In your case, it means starting with you.

Examples Of A Conscious Business

One of my favorite examples of a conscious business is The Ocean Cleanup project.  Rather than wait for global governments to agree to an ocean clean up strategy and raise taxes to pay for it, The Ocean Cleanup is working to harvest the tons of plastic and other garbage in the ocean and turn it into plastic jewelry and other commercial offerings.  This type of project creates jobs, produces real income, and does not rely on government funding (although some governments and organizations might be lending support).  The idea that private businesses must always harm the environment is just false.

Another great example of a conscious business is Kiva.  Kiva organizes micro loans to people in need all over the world.  Importantly, these are loans, not donations, and the funds are going directly toward financing productive ideas, not toward large charitable organizations that spend a vast percentage of their funds on managerial salaries, administration, and tv advertising.  Kiva reminds me of the old adage, “give a man a fish, teach him to beg, teach a man to fish, feed him for life”.

Emerging Conscious Industries

Renewable energy, alternative health, crowdfunding, decentralized finance, yoga and meditation, sacred travel, urban farming, reforestation, autonomous electric transportation, and recycling are just a few of the industries that are working toward more sustainable economic development.  These newer industries are growing rapidly, while former industrial titans like Big Media, Big Oil, Big Finance, Big Agriculture, and Big Pharma are slowly starting to crumble.

Voting With Our Dollars

We usually think of voting for government representatives, however, a far more powerful form of voting is based on how we spend our money.  Every dollar we spend is a vote.  When we purchase goods and services, we are voting for the businesses we want to succeed in the world.  Even if we aren’t running a conscious business ourselves, we can do our part by supporting those businesses that are contributing to a more sustainable future.

Principles That Describe The Conscious Entrepreneur:

  1. Service – The first step is about understanding how you can serve, rather than how to make money.  When we have a purpose or mission that transcends making money, it makes it easier for us to remember why we are working so hard and helps us keep an eye on the bigger picture.  It is that bigger picture that will help carry you through the peaks and valleys of your progress.  Money will follow effortlessly if you stay on the path and focus your intention on providing good service.
  2. Honesty and Transparency – In case you haven’t noticed, transparency is the new normal.  All over the planet, secrets are being revealed – even the NSA could not hide the fact that they were spying on everyone.  Hiding secrets, using false or misleading advertising, or flat out lying is just not going to work anymore.  The planet is waking up, humanity is waking up, and the lies and secrets that have formed the bedrock of our society for hundreds of years is collapsing.  We are moving toward a world in which honesty and transparency are critical to success.  A world in which reputation matters more than money.
  3. Reverence Of Nature And All Living Things – All of us depend on the planet for our life energy. The last few decades have seen the population ravage the Earth in favor of quick and cheap access to material goods.  There are a number of reasons why I think this model is going to change, but the main point here is a conscious entrepreneur recognizes the importance of nature to the overall whole of his or herself and humanity.  There are a multitude of business opportunities that respect, rehabilitate and honor nature.  The conscious entrepreneur spends time in nature, seeks guidance from nature, and works to protect nature.
  4. Unplug From Traditional Media – A conscious entrepreneur has unplugged from the mainstream media, which acts like a parasite, sucking energy from our soul.  Almost all “news” is fear based, and almost all ads peddle worthless junk and unnecessary overpriced “services”.  There is almost nothing to gain from watching the mainstream media publish their propaganda, at least nothing that would help the conscious entrepreneur serve his or her mission.  The conscious entrepreneur turns off the TV except for the most enlightening and educational programs.  The conscious entrepreneur fosters positive ideas and spreads positive and uplifting concepts and information to his or her network. We don’t have time or energy to waste on the low vibes and fear spewing out of the mainstream media.
  5. Reject Top-Down Hierarchy – A conscious entrepreneur will favor the concept of teams and networks over hierarchical business structures. Hierarchical business structures were designed before advent of the Internet, which permits instantaneous communication across many channels to many recipients simultaneously, thus making traditional hierarchies inefficient and unbalanced.  A conscious entrepreneur also seeks to create his or her own sovereign space from which to create and serve others – this can include a web site, place of business, and/or social media profile.
  6. Build Alliances – A conscious entrepreneur, while acting and working autonomously, also builds alliances with other networks and communities, both online and offline.  This can involve joining meetups in your own community or joining online communities, and forums.  We can make constructive comments, publish guest posts, tweet, like and share things we believe in.  In this way, we can make new connections and thus build our own network.
  7. Embrace Technology – There is simply no denying that technology will play an increasingly important role in the new paradigm I envision. It is up to us to make sure that technology is used to enhance the human experience on Earth rather than destroy it.  A conscious entrepreneur is someone seeking to demonstrate how technology can be used to spread positive energy, make a change, and form a movement.  The Internet and social media is so prevalent today that any global movement must necessarily make use of it.  The conscious entrepreneur makes use of social media, mobile devices, and other technologies, with a preference toward alternative energy, open source software, decentralized finance, and other forms of open source technology.